Fees

Workshop Fee: £1,500 per company

What’s included:

• All 9 comprehensive modules (20+ hours of instruction with Robert Hokin)
• Up to 2 delegates from your company can attend together
• Complete template library (pitch decks, financial models, email scripts, etc.)
• Lifetime access to video library
• Resource hub with guides, frameworks and worksheets from each module
• Office hours with Robert (monthly support sessions) for 1 year, extendable.
• Ongoing resource updates as the programme evolves
• Alumni status and network access for life

An Exceptional Value

Let’s be honest about what fundraising education typically costs:

The Trial-and-Error Approach:

• 9-12 months wasted pitching the wrong investors
• Missed opportunities because you weren’t prepared
• Accepting bad terms because you didn’t know better
• Starting over because you skipped crucial foundations

Real cost: Countless lost opportunities and 6-12 months of your runway

The Premium Consultant Route:

• One hour with fundraising consultant: £200-500
• Full advisory package: £10,000-25,000+
• They give advice, but you still do most if not all the work

Real cost: £10,000+ for guidance alone

The “Figure It Out Yourself” Route:

• Reading books and blogs (useful, but incomplete)
• Applying generic US advice to UK market (often doesn’t work)
• No feedback on your materials
• No network access

Real cost: Months of confusion and preventable mistakes

The Fundraising 101 Approach:

• Systematic process proven with 300+ companies
• UK-specific guidance (SEIS/EIS, UK investors, Scottish ecosystem)
• Complete templates you can use immediately
• Expert feedback on your materials
• Peer learning with other founders
• Access to Robert’s network and ecosystem connections
• Close your round faster, not in 9-12 months

Real value: £1,500 that could save you £10,000+ and 6+ months

Two Delegates, One Investment

Bring your co-founder, your CFO, or another key team member. Having multiple people from your company go through the programme together ensures:

• Aligned approach – Everyone learns the same frameworks
• Shared language – No miscommunication about your fundraising strategy
• Divided workload – Split the exercises and implementation tasks
• Stronger execution – Two people who know the system vs. one person trying to teach others
• Better outcomes – Teams that learn together close rounds faster

Maximum 2 delegates per company at the £1,500 rate.
(Additional delegates: £500 each – though we find 2 is optimal)

What This Really Means

Over two decades, Robert has built deep relationships across the UK investment ecosystem. As a Fundraising 101 Academy graduate – an Alumni for life – you’re not just learning from someone with expertise.

You’re learning from someone who’s deeply connected in the ecosystem you’re trying to access.

This isn’t about guaranteed introductions (no one ethically can promise that). This is about learning from someone who:

• Knows how UK investors actually think – because he’s worked with hundreds of them
• Understands what different investors look for – because he’s evaluated thousands of pitches
• Can guide you toward the right conversations – because he knows who invests in what
• Helps you avoid time-wasters – because he knows the ecosystem’s patterns
• Shares insider perspectives – because he’s trusted within the community

Robert’s Network Spans

• Active Angel Investors Angels actively seeking pre-seed opportunities in tech and cleantech sectors. Robert knows who’s investing, what they’re looking for, and how to approach them.
• VC Partners at Leading UK Funds Relationships with partners at funds across Scotland, England, and beyond. Learn how different VCs think and what makes them invest.
• Programme Directors at Accelerators & Grant Bodies Direct connections with Scottish Edge, Innovate UK, and other support programmes. Understand how to maximize these opportunities.
• Fellow Advisors & Successful Founders A community of experienced operators who’ve been where you are. Learn from their successes and failures.
• Startup-Friendly Service Providers Lawyers, accountants, and PR firms who understand early-stage companies and offer founder-friendly terms. Save thousands on professional services.

The Alumni Advantage

Once you graduate from Fundraising 101 Academy, you’re not just a former student. You’re an Alumni. For life.

What this means:

• Lifetime access to the community and network
• Continued invitations to monthly ‘office hours’ sessions and events
• First to hear about new opportunities and partnerships
• Part of a growing community of ambitious founders
• Access to Robert’s insights as the ecosystem evolves
• Potential introductions when there’s a strong fit

You’re not paying £1,500 for a 9-week course.

You’re investing £1,500 to become part of an ecosystem-connected community that supports your fundraising journey from pre-seed through Series A and beyond.

For Companies with Budget Constraints

We understand that pre-seed founders often operate on tight budgets. Here are additional options:

• Scholarship Programme
  Apply for partial or full scholarships based on need and potential. Learn more about scholarships →
• Grant Funding
  Many founders successfully use Scottish Edge, Innovate UK, or other grants to cover programme fees. We can advise on applications.
  Accelerator Support
• Some accelerators cover the cost for their portfolio companies. Ask your accelerator if they partner with us.

Money-Back Guarantee

We’re confident you’ll find immense value in Fundraising 101 Academy. But if you complete Modules 1 & 2 and genuinely feel this isn’t for you, we’ll refund 100% of your fee.

No questions asked. No hard feelings.

Why? Because we only want committed founders in the programme. If it’s not the right fit, we’d rather you discover that early and get your money back.

(After Module 3, refunds are not available as you’ve received the fair proportion of the programme value.

Scenario 1: Time Saved

Without structured guidance:

• 9-12 months of trial and error
• At £3,000/month burn rate = £27,000-36,000 spent
• Opportunity cost of not launching/growing = incalculable

With Fundraising 101:

• Close your round in 3-4 months instead
• Save 6-8 months of runway = £18,000-24,000
• ROI: 12-16x your investment in runway alone

Scenario 2: Better Terms

Without understanding term sheets:

• Accept 25% equity for £100K because you don’t know better
• Anti-dilution clauses that hurt you in the next round
• Board control that limits your decision-making

With proper term sheet knowledge:

• Negotiate to 18-20% for the same £100K
• Avoid toxic terms that would cost you in Series A
• Maintain appropriate control of your company

Value saved: £50,000-100,000+ in equity retention

Scenario 3: Avoiding Bad Investors

Without investor vetting skills:

• 3 months wasted with an investor who never invests
• Another 2 months with wrong-fit investor who wants to change your model
• Restart fundraising 5 months behind schedule

With proper targeting:

• Only pitch investors who are actually active and fit your profile
• Avoid time-wasters and red-flag investors
• Maintain momentum throughout the process

Time saved: 3-5 months = £9,000-15,000 runway + countless opportunities

Scenario 4: The Network Introduction

Without ecosystem connections:

• Cold emailing 200 investors
• 2-5% response rate = 4-10 meetings
• Most don’t lead anywhere

With Alumni network access:

• Warm introductions to 3-5 high-fit investors
• 80%+ meeting rate
• Higher conversion because of trust transfer

One warm intro leading to your round = priceless

The Real ROI

Investment: £1,500
Potential return:

• Time saved: £18,000-24,000 in runway
• Better terms: £50,000-100,000 in equity value
• Avoided mistakes: £9,000-15,000
• Network access: Potentially your entire round

Conservative ROI: 50-100x your investment

Is This Worth It For You? (Honest Assessment)

£1,500 isn’t right for everyone. Here’s who should NOT invest in this programme:

• You’re not actually ready to fundraise
  If you’re 12+ months away from raising, save your money. Take the free resources, join the Patreon for £15/month, and come back when you’re 3-6 months from actively raising.
• You want someone to do it for you
  This is education, not a done-for-you service. You’ll still need to do the work – we give you the frameworks and templates, but you implement them.
• You’re raising Series A or later
  This programme is specifically designed for pre-seed founders. If you’ve already raised £500K+, this will be too basic for you.
• You’re not willing to implement
  If you’re just collecting knowledge without taking action, save your money. This works for founders who execute on what they learn.
• You expect guaranteed investor introductions
  We provide ecosystem access and guidance, but we don’t guarantee specific introductions. That depends on your readiness, fit, and the investors’ current focus.

Is This Worth It For You? (Honest Assessment)

Over 20 years, I’ve watched founders spend £10,000+ on consultants, waste 9-12 months with trial-and-error approaches, and give up unnecessary equity to accelerators – all because they lacked systematic fundraising education.

The founders who need help the most are often the ones who can least afford expensive advisors. It’s a broken system that perpetuates inequality in the startup ecosystem.

We’re fixing it.